Privacy Policy for primalinea.co.uk

Last updated: 5 March 2026
This Privacy Policy explains how Primalinea (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit primalinea.co.uk or interact with our services. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect
We may collect the following categories of personal data:
• Information you provide directly — such as your name, email address, phone number, postal address, and any details submitted through contact forms, account registration, or purchases.
• Payment information — processed securely by our third‑party payment providers; we do not store full card details.
• Technical and usage data — including IP address, browser type, device information, pages visited, time spent on the site, and referring URLs.
• Cookies and tracking technologies — used to improve site performance, analytics, and user experience. You can manage cookie preferences through your browser settings.

2. How We Use Your Information
We use your information to:
• Provide and manage our services
• Process orders and payments
• Respond to enquiries and customer support requests
• Improve website performance and user experience
• Send updates, marketing communications, or newsletters (only with your consent)
• Maintain security and prevent fraud
• Comply with legal obligations

3. Legal Bases for Processing
We process personal data under the following lawful bases:
• Contract — to fulfil orders or provide services you request
• Consent — for marketing communications or optional cookies
• Legitimate interests — to improve our website, prevent fraud, and operate efficiently
• Legal obligation — where required by law or regulatory authorities

4. How We Share Your Information
We may share your data with:
• Service providers — such as payment processors, hosting providers, analytics tools, and email platforms
• Professional advisers — such as accountants or legal consultants
• Regulatory bodies — when required by law
We do not sell or rent your personal data to third parties.

5. International Data Transfers
Some service providers may operate outside the UK. When this occurs, we ensure appropriate safeguards are in place, such as:
• UK GDPR‑approved standard contractual clauses
• Adequacy decisions issued by the UK government

6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including:
• Legal, accounting, or reporting requirements
• Customer service and transaction history
Retention periods vary depending on the type of data.

7. Your Rights Under UK GDPR
You have the right to:
• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time (where processing is based on consent)
• Request data portability
To exercise these rights, contact us using the details below.

8. Cookies
We use essential, performance, and analytics cookies. You can:
• Accept or decline non‑essential cookies
• Change your browser settings to block or delete cookies
A detailed Cookie Policy can be provided separately if needed.

9. Security
We implement technical and organisational measures to protect your data from unauthorised access, loss, or misuse. However, no online transmission is completely secure, and we cannot guarantee absolute protection.

10. Links to External Websites
Our website may contain links to third‑party sites. We are not responsible for their privacy practices, and we encourage you to review their policies.

11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, you can contact us at:
Email: training@primalinea.co.uk
Address: Prima Linea Training, Associates, 2b Gortnagallon Road, Crumlin, BT29 4QR
Phone: (028) 9458 0352

12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.